As a result of a strategic alliance with the Decentralized Autonomous Government of the Province of Pichincha, Fundación Cambugán has been entrusted with the management of the Pichincha Mitad del Mundo Store, a privileged space located next to the Equinoccial Monument. The space is dedicated to providing a marketing alternative to small producers, entrepreneurs and independent family businesses in the province of Pichincha. The projection is that the store will become a space to support and promote innovative and sustainable entrepreneurship initiatives, a link between producers of processed and fresh products, as well as a bridge to promote responsible consumption.